Amedeo is an Alberta company that has grown with us

Amedeo Exclusive and Choice OMG have grown together. Starting out as the dream of Imran of Edmonton and Kunal of Calgary, a strong menswear brand was formed. Over the past few months Choice OMG has been working with them to increase sales.

Learning and growing with progress

Beginning with the basics, Choice OMG started with their logo design. They already had a beautiful logo designed, however the only copy they had was printed and we needed a digital vector. Also, their logo was a little rough around the edges and the format wasn’t fit for the purposes required. We traced the logo, perfected the proportions, and began developing stylistic rules and representations of the logo.

After the basic foundation was laid we worked with Imran and Kunal to develop a website that would allow them to market and sell their products. Looking at competitors for inspiration, we became somewhat distracted and fell into a industry follower role. We looked at features that other websites had and decided “hey, we want that feature too.” The end product was bloated and feature rich but the code was complex and difficult to modify.

Building upon lessons and building success

We started over. Working from a new perspective, we met all of the challenges discovered in the first attempt and created AmedeoExclusive.com website that you see today. On the first day of its launch, Amedeo Exclusive ran a very successful coupon promotion which drove so much traffic to the website that it crashed just after launch.  We were able to isolate the problem and get the site up and running in no time.

We know how to manage traffic and we build our websites to scale, however we don’t build all these features into every website we create because there is a cost-benefit ratio.  We were forced to find more cost-effective ways to handle traffic spikes and we were successful.  We implemented a database server, load balance, and pushed even more caching out onto the CDN.

Immediately realizing that this website needed the full content delivery network and dedicated server solution, we deployed them on our dedicated delivery network (DDN). The change-over was quick because we had built the servers as virtual images that could be duplicated and moved so we took a snapshot and moved it onto a high performance server for a couple hours while we optimized the low cost solution for the long-term. Using the low-cost dedicated delivery network, we are now able to maintain their site using a relatively small amount of processing power while still meeting the high demands of spiking web traffic.

Now the site is running well with hundreds of visitors a day. To be honest, this is the busiest site we have ever built to date with between 300 to 600 visitors per day, and at one point the traffic peaked at  4,000 unique visitors in a day (visitors are not hits, by the way.)